Born To Ride News

Tobacco Depot & BTR Cigar Club present

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“I’m honored to work with such a fine family owned and operated company like Tobacco Depot. They have 17 locations in Florida, all within our TV demographics. With this partnership Born To Ride magazine will now be available in all 17 locations. Their knowledge and passion in the cigar industry matches the passion that we have for our motorcycle industry; and when you look at it as a whole we have a strong parallel of freedom and diversity. I’m looking forward to growing our BTR Cigar Club and I’m sure Tobacco Depot will be a major factor in the success of this new venture. I encourage everyone to come out to the very first cigar event Nub Live 2009 at Tobacco Depot’s Home Office on June 6. You will be able to sign up for the BTR Cigar Club, listen to great music, receive some great gifts, and learn more about the fine art of cigars.”

Ron Galletti – Born To Ride

For mor info on cigars visit Born To Ride Cigar Club

In a continued effort to combat counterfeiting, Mexico’s distributor of Cuban cigars has established a certification system to validate tobacco shops, department stores and boutique restaurants, such as those in the Bodeguita del Medio chain, throughout the country.

Importadora y Exportadora de Puros y Tabacos (IEPT) is the regional broker for all of Mexico’s Cuban cigars. The company, which is licensed by global Cuban cigar distributor Habanos S.A., has been fighting the counterfeit industry for years, as the problem is inordinately severe in Mexico, especially in the popular tourist areas.

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Cigar Maker Teams Up With Custom Bike Builder For Year-Long Tour And Giveaway
Nashville, May 18, 2009: CAO, one of the world’s foremost premium cigar manufacturers, announced today that it is partnering with custom bike builder Sucker Punch Sally’s (SPS) to create a truly one-of-a-kind custom CAO-inspired bike. The bike will tour the United States and ultimately be given away to a lucky winner.

Founded in 2002, SPS has garnered a reputation for their old school no-nonsense style of stripped-down bobbers and choppers, having received industry awards for their “66 Bobber” and “The Traditional” bikes. Inspired by the CAO America cigar brand, the bobber-style swinger bike will be dubbed “Lady Liberty” and will be adorned with the mantra, “Free To Ride–Free To Smoke.” “The modernized old school aesthetic of the Sucker Punch style is a perfect fit for our approach toward making cigars,” commented CAO Senior Vice President of Marketing Mike Conder. CAO Director of Lifestyle Marketing Jon Huber added, “In the coming weeks, viewers will be able to watch a video documentary on the ‘Making of Lady Liberty’ and obtain updates on our schedule of tour dates.”

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