“THINK. RIDE.”
The American Motorcyclist Association (AMA) has a full complement of resources available to publishers, editors, art directors and web editors to support the AMA’s “Think. Ride.” public service announcement (PSA) campaign. The video, audio, print and web messages promote responsible riding and driver awareness. Noted actor and AMA Board of Directors member Perry King is featured in the video and audio messages.
We invite you to preview and download them here.
The series of King-narrated “Think. Ride.” audio and video PSAs encourage proper riding gear and safe, responsible riding practices, and discourage impaired riding and excessive exhaust sound. Another alerts car and truck drivers about the dangers of distracted driving and the need to be aware of motorcyclists on the road.
The print and web assets include full- and half-page print PSAs that promote responsible off-highway recreation, quieting excessively loud motorcycle exhausts, and avoiding drinking and riding.
King, an avid off-highway and street rider, is well known for playing the character Cody Allen in the 1980s television series Riptide. He has also appeared on stage and in movies, including “Slaughterhouse Five,” “The Lords of Flatbush” with Sylvester Stallone and Henry Winkler, and “The Choirboys.”
Please consider placing these PSAs prominently to reach your readers, viewers and listeners. We are also interested in your feedback and would appreciate your suggestions for future improvements or messages. Just drop me a line at at peter.terhorst@sympoint.com, or call toll-free (877) 877-8969.
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