Born To Ride News

Calling all Creative Kids to Enter the “Do the Ride Thing” Video Contest – $10,000 in Prizes! 

Kids Helping Kids Ride Safe/Ride Smart

Click the above image to view the “Do the Ride Thing” Contest Announcement Video

IRVINE, Calif., June  2010 – With the busy summer riding season upon us, the ATV Safety Institute (ASI) encourages kids to enter the “Do the Ride Thing” Video Contest. Sponsored by the ASI, the contest runs June 18 to September 6, 2010 and offers 10 prizes totaling $10,000. Students ages six to 18 may enter. The winning 30- and 60-second videos will be used as public service announcements (PSAs) by the ATV Safety Institute.

“What better way to motivate and inform people – especially kids and their parents – about the safe and responsible use of all-terrain vehicles than to have kids create videos that highlight one or more of the ATV Safety Institute’s Golden Rules?” said Paul Vitrano, executive vice president, ASI. “By harnessing the social networking power of YouTube, it gives kids the opportunity to ‘Do the Ride Thing’ and help other kids ride safe/ride smart.”

To enter, kids create a 30- or 60-second video/PSA, upload it to YouTube, and submit an entry form on the ASI website. For official video content requirements, contest rules and entry forms, visit http://www.atvsafety.org/ATV_PSA_Contest/index.html.

There will be three winners in each of the three age categories: 6-10, 11-14, and 15-18. 1st Place winners earn $1,100, 2nd Place is $800, and 3rd Place is $600. Plus, all age categories are eligible to win the $2,500 Grand Prize. The ten prizes total $10,000.

Background

There are nearly ten million ATVs in use across the United States, being operated by more than 35 million Americans. Many ATV owners share their ATVs so it is essential that riders and non-riders alike understand the importance of the safe and responsible use of ATVs.

Summer and holidays are a time when children have more free time to enjoy many activities, including riding ATVs. Nearly 90 percent of youth ATV-related injury incidents occur when a youth is operating an ATV manufactured and intended for use by an adult.  Parental supervision is a key element to a child’s safety and children under the age of 16 must be supervised at all times when operating an ATV. Parents literally hold the key to their children’s safety. Every ATV has an ignition key, and when a parent or guardian controls the key, they control the use.

Consumer Product Safety Commission data show that 92 percent of all ATV-related fatalities are the result of warned-against behaviors. The ATV Safety Institute has eight Golden Rules of ATV safety that address these behaviors and apply to all riders.

The ATV Safety Institute’s Golden Rules

1. Always wear a helmet and other protective gear.

2. Never ride on public roads — another vehicle could hit you.

3. Never ride under the influence of alcohol or other drugs.

4. Never carry a passenger on a single-rider vehicle, nor more than an operator and passenger on an ATV designed for two persons.

5. Ride an ATV that’s right for your age.

6. Supervise riders younger than 16; ATVs are not toys.

7. Ride only on designated trails and at a safe speed.

8. Take an ATV RiderCourse; call toll-free at 800.887.2887, or go to www.atvsafety.org to sign up or try the new free online e-course.

The All-Terrain Vehicle Safety Institute® develops rider training programs and promotes the safe and responsible use of ATVs. The ASI works to reduce crashes and injuries resulting from improper ATV use. Formed in 1988, the ASI is a not-for-profit division of the Specialty Vehicle Institute of America®. For safety information or to enroll in the ATV RiderCourseSM nearest you, visit www.atvsafety.org or call (800) 887-2887.

Click the above image to view the “Do the Ride Thing” Contest Announcement Video

#  #  #

*Do you really need to print this email? Think and ride green.*

The information in this email is intended for the sole use of the addressees and may be confidential and subject to protection under law. If you are not the intended recipient, please reply and delete your copy. You also are hereby notified that any distribution or copying of this email is strictly prohibited.

 PICKERINGTON, Ohio — With selections made and the members thick in competition for the 2010 AMA Racing/NATC Observed Trials National Championship Series, the American Motorcyclist Association (AMA) reports that AMA Team USA is ready to take on the world at the 2010 Trial des Nations (TdN) in Myslenice, Poland, on Sept. 11-12.

“Trials is one of the world’s premier competitive motorcycle disciplines, with a history and heritage that go back generations,” said AMA Director of Racing Joe Bromley. “The Trial des Nations is a major part of the AMA’s international racing effort, and it is an honor to compete at this event. We’re confident our riders will hold their own and make America proud at this world-class meet.”

The 2010 men’s team — riding the International class this year — will feature Pat Smage, Cody Webb and Keith Wineland. All veterans, these riders were part of the lineup that represented the United States in Italy in 2009 and collected AMA Team USA’s best-ever fifth-place finish in the world championship event.

The Women’s Team, which finished eighth in the Women’s division last year, welcomes back the talents of Sarah Duke and Caroline Allen.

Smage, from Elkhorn, Wis., is a four-time AMA/NATC National Trials Champion and is tied for the points lead with Webb for the 2010 title. He will be returning for his fourth trip to the TdN.

“This year should be good,” said Smage, who will ride a Sherco. “I’m glad I’m on the team this year. We should have a legitimate shot at getting a podium and potentially a shot at the win. I rode in Poland in 2007, riding the 125 line, so this should be a little tougher this year. I’ve had a lot more practice since then and feel a more confident.”

The 19-year-old Smage is a veteran at international competition. In addition to the TdN, he has competed in various world rounds since 2007.

“I have a couple wins in the 125 class and one in the junior class,” Smage said. “It’s a different game over there. It’s more mental than here. There are so many good riders that it’s hard to go in and expect to excel. They have different techniques about how they go about their day, how they ride each section and how much time they take. Here, we could spend an hour in the first section, waiting for someone to go first. There, they go right away and they keep moving. Other riders try to get in front of you. There are bottlenecks. The pace is a lot quicker.”

Webb, from Watsonville, Calif., will ride a Gas Gas in Italy. Wineland is from Fountain, Colo. He is third in the national points chase and will ride a Gas Gas at the TdN.

On the Women’s Team, Duke, from Colorado Springs, Colo., is returning for her seventh TdN, and Allen, from Norton, Mass., will make her fourth trip to the event. Both will ride Gas Gas bikes at the TdN.

The sport of trials involves riders navigating their motorcycles over seemingly impossible terrain. The Trial des Nations began in Europe in 1983 as a way to bring the best trials riders from each country together to compete as teams, and it has evolved into one of the most anticipated trials events of the year. Each competing country fields two teams: a men’s team consisting of four riders and a women’s team consisting of three riders.

For more information on Team USA for the 2010 Trial des Nations team, visit USATdN.org.

About the American Motorcyclist Association

Since 1924, the AMA has protected the future of motorcycling and promoted the motorcycle lifestyle. AMA members come from all walks of life, and they navigate many different routes on their journey to the same destination: freedom on two wheels. As the world’s largest motorcycling rights organization, the AMA advocates for motorcyclists’ interests in the halls of local, state and federal government, the committees of international governing organizations, and the court of public opinion. Through member clubs, promoters and partners, the AMA sanctions more motorsports competition and motorcycle recreational events than any other organization in the world. AMA members receive money-saving discounts from dozens of well-known suppliers of motorcycle services, gear and apparel, bike rental, transport, hotel stays and more. Through the AMA Motorcycle Hall of Fame, the AMA preserves the heritage of motorcycling for future generations. For more information, please visit AmericanMotorcyclist.com.