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Archive for January, 2010

Motorcycle Industry Council: Enthusiasts and Industry Must Mount Massive Grassroots Effort to Advocate for Amendment to the CPSIA

January 19th, 2010 4 comments

CPSC Recommendations to Amend CPSIA Could Stop the Ban on Youth Motorcycles and ATVs; Urge Congress to Act Swiftly on Proposed Changes

IRVINE, Calif., Jan. 19, 2010 – The Motorcycle Industry Council (MIC) supports the U.S. Consumer Product Safety Commission’s recommendation to Congress to give the agency more flexibility to grant exclusions from the lead content limit to address certain products.  The CPSC requested this flexibility in its January 15 report to Congress containing recommendations to improve the Consumer Product Safety Improvement Act (CPSIA).

“We are encouraged that the consensus report of all five Commissioners specifically mentions ATVs and dirtbikes, recognizing the dangers to riders caused by the current ban on youth motorcycles and ATVs,” said MIC general counsel, Paul Vitrano.

In addition to the consensus report, MIC is encouraged that CPSC Chairman Inez Tenenbaum also called on Congress to create a new “functional purpose” exclusion to the lead content limits.  This amendment would permit the Commission to grant exclusions for youth ATVs and motorcycles since lead in many accessible components is necessary for their functional purpose, contact with those components is infrequent and the elimination of lead is impracticable or impossible based on available scientific or technical information.

“It is clear that the CPSC strongly believes that the ban on youth model ATVs and motorcycles needs to end,” Vitrano also said.  “MIC calls on Congress to draft legislation as soon as possible to either grant a categorical exemption for these products, as provided by H.R. 1587, a pending bill with 55 bi-partisan co-sponsors, or to give the CPSC the flexibility to do so.”

In a Jan. 12 letter, the MIC thanked the CPSC for its efforts to promote youth safety by implementing a temporary stay to make some youth vehicles available despite the ban.  MIC also suggested three ways to completely or substantially exclude or exempt youth off-highway motorcycles and all-terrain vehicles from those provisions:

1.      a “functional purpose” amendment

2.      a categorical exemption, such as would be provided by H.R. 1587

3.      a change in the definition of “accessibility” for powersports products

Vitrano said it will again be critical for enthusiasts and industry to mount a massive grassroots effort targeting Congress to advocate for one of these amendments to the CPSIA.  In the coming days, MIC will be launching advocacy campaigns through www.stopthebannow.com.

The MIC letter can be read at this link: http://tiny.cc/8iJ3x

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. It is a not-for-profit, national industry association representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment companies, media companies and consultants. The MIC is headquartered in Irvine, Calif., with a government relations office adjacent to Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at http://mic.org/.

HARLEY-DAVIDSON INTRODUCES NEW CLOTHING LINE TO SUPPORT THOSE TOUCHED BY BREAST CANCER

January 19th, 2010 No comments

Forges Partnership with Breast Cancer Network of Strength

 MILWAUKEE (Jan. 6, 2010) – It’s an unwritten rule in motorcycling culture to stop for a distressed rider. Of course, rider ethics go well beyond the open road, as motorcyclists often stop on the journey of life to help those in need – rider and non-rider alike. In the spirit of that support, Harley-Davidson introduced a new clothing line today designed to aid those touched by breast cancer.

 The new Harley-Davidson Pink Label Collection was inspired by women who have been affected by breast cancer and designed to provide them support during their difficult ride. A portion of the proceeds from the sale of every Pink Label Collection item will help fund the YourShoes™ 24/7 Support Center, which is administered

by the national non-profit Breast Cancer Network of Strength®. The YourShoes center, which helped nearly 50,000 people in 2008 alone, is staffed by breast cancer survivors who provide immediate emotional relief, at any time of day, to people affected by breast cancer.

“Having a strong support system is critical to surviving breast cancer,” said Margaret C. Kirk, president and CEO, Breast Cancer Network of Strength. “That’s why we’re thrilled to have the support of Harley-Davidson, as well as their family of employees, dealers and owners. With their help, we can make sure no one faces this disease alone.”

The Pink Label Collection was conceived and designed by the Harley-Davidson Women’s MotorClothes Product Development and Design team. “We were inspired to create the Pink Label Collection by the countless women riders and passengers that we’ve encountered on the open road and at events who’ve been impacted by breast cancer,” said Kathy Whalen, Category Manager, General Merchandise, Harley-Davidson. “We wanted to create something that honored their personal journey, as well as let them know that they never have to ride alone.”

The Pink Label Collection is comprised of 12 of the most popular women’s MotorClothes silhouettes – each featuring a tasteful touch of pink – including jackets, pants, eyewear, gloves, helmet, shirts and more. Following are some of the highlights of the collection:

•           The Pink Label Leather Jacket (P/N 98160-10VW, $295) combines lightweight leather, a fixed lining, multiple zippered pockets and pink-embroidered graphics.

•           Made from 73 percent cotton/27 percent polyester with pink-embroidered graphics, the new Pink Label Activewear Hoodie (P/N 99171-10-VW, $60) and Activewear Pant (P/N 99172-10VW, $40) are casually comfortable.

•           The 93 percent cotton/7 percent spandex Pink Label S/S Tee (P/N 99175-10VW, $30) is embroidered on both sides and available in XS – 3W sizes.

•           Made from 100 percent cotton with an elastic band, the Pink Label Headwrap with Pink Embroidery (P/N 99499-10VW, $15) can be worn as a headband or wrap.

To find out more about the Pink Label Collection, or purchase items from the collection, visit your local Harley-Davidson dealership or go to www.harley-davidson.com/pinklabel.

About Breast Cancer Network of Strength

Breast Cancer Network of Strength® (formerly known as Y-ME National Breast Cancer Organization) is the oldest national breast cancer organization and ensures, through information, empowerment and peer support, that no one faces breast cancer alone. Network of Strength provides immediate emotional relief to anyone affected by breast cancer through the YourShoes™ 24/7 Breast Cancer Support Center. For more information about Breast Cancer Network of Strength, visit www.networkofstrength.org. Peer counselors can be e-mailed or contacted at 1-800-221-2141.

 

 

 

 

 

 

 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Rumble With a Cause Sweepstakes

January 18th, 2010 No comments

The Armed Forces Foundation (AFF) continues to roll forward with the Rumble With a Cause sweepstakes, which is raising money for active and retired members of the U.S. military. The foundation hopes to raise $150,000 by raffling off two Harley-Davidson Fat Boy motorcycles.

The bikes, donated to the foundation by military supply company Oshkosh Defense, are custom-painted. One represents the Marine Corps with a “Semper Fidelis Salute” theme, and the other honors the U.S. Army with an “American Soldier Salute” theme.

The Rumble With a Cause sweepstakes was launched in October 2009 and runs through April 15, 2010. The AFF, a 501(C)3 non-profit, supports military members and their families through a variety of services, including counseling, living expenses, funeral arrangements, housing improvements, career counseling and assistance with a transition back to civilian life.

As part of the sweepstakes, the AFF is promoting the cause at several events, most recently the U.S. Army All-American Bowl, which features many of the country’s top high-school players battling for bragging rights and national recognition.

Other events on the Rumble With a Cause calendar include:

  • Jan. 27–28: Marine West, Camp Pendleton, Calif.
  • Feb. 7–9: NDIA Tactical Wheeled Vehicle Conference, Monterey, Calif.
  • Feb. 24–26: AUSA Winter, Fort Lauderdale, Fla.
  • March 3: Armed Forces Foundation Gala, Washington, D.C.
  • March 26–28: Texas National Guard State Conference, Austin, Texas

 

You don’t have to attend one of these events to enter to win, though. Get your own chance to win one of these bikes by making a $10 donation to the AFF. Enter and keep tabs on how much money has been raised for the military at RumbleWithACause.org

Learn more about the company that donated the bikes at Oshkosh Defense’s website: OshkoshDefense.com

Retrieved January 18, 2010; from http://www.amadirectlink.com/news/story.asp?id=1682

World’s fastest motorcyclists headline 22nd Annual AMA Motorcycle Hall of Fame Museum Breakfast at Daytona

January 18th, 2010 2 comments

PICKERINGTON, Ohio — What’s it like to ride in the cockpit of a streamlined motorcycle at more than 367 mph for 30 seconds? What’s it like to work at building the machine capable of such a feat for 30 years?

The American Motorcyclist Association (AMA) is pleased to announce that fans of motorcycling can go straight to the source for the answers to both questions at the 22nd Annual AMA Motorcycle Hall of Fame Museum Breakfast at Daytona this March 5.

The guests of honor at the fundraising event will be the world’s fastest motorcyclist, Chris Carr, and the builder of the world’s fastest motorcycle, Denis Manning. The current land-speed record holders and AMA Motorcycle Hall of Famers will be on hand to talk about their feat and answer attendees’ questions.

Held on the Friday following the second race of the AMA Pro Flat Track doubleheader at the new Daytona Flat Track facility where Carr will begin his 26th year of competition in that discipline, the AMA Motorcycle Hall of Fame Museum Breakfast at Daytona will be from 8-10:30 a.m. at the Hilton Daytona Beach Oceanfront Resort, 100 North Atlantic Ave., Daytona Beach, FL 32118.

Tickets are $49 per person prior to Feb. 15 and $55 at the door. For ticket information, call (800) AMA-JOIN and ask for extension 1234.

“There are few achievements in motorcycling that capture our imagination like the absolute motorcycle land-speed record,” said Jack Penton, chairman of the American Motorcycle Heritage Foundation, which raises money for the AMA Motorcycle Hall of Fame Museum. “Everyone from a kid on a dirtbike to a retiree who rides cross country on a touring motorcycle can only dream about what it is like to go that fast on two wheels. The 2010 Breakfast at Daytona is an incredible opportunity for you to meet Chris and Denis and hear first hand what it takes, and how it feels to be the fastest motorcyclist on the planet. Your attendance at the breakfast also helps to support the AMA Motorcycle Hall of Fame Museum in its mission to preserve the history of motorcycling for all motorcyclists to enjoy.”

Carr is excited about the opportunity to continue telling the story of his record-setting run.

“Just in the month of November, I’ve gone over 300 mph nine times, and it’s a really amazing thing,” Carr said. “There’s not much time to think about what’s going on at those speeds — you’re just reacting. For me, I really love talking about it. It’s fresh. Don’t get me wrong. I love flat track, but I’ve been talking about flat-track for 35 years. Land-speed racing is a whole new experience, and I’ve been lucky that my experiences at Bonneville have been pretty cool of late.”

Although the actual run only took a few seconds, the history of the record dates back at least three decades, when Manning began his quest to build the world’s fastest motorcycle.

“People think that this is a lot of work, and it is — it’s been 30 years of effort leading to this point — but it’s not like we mind it,” Manning said. “Land-speed racing is something we love, and something that we wouldn’t trade for anything. I may never make the Fortune 500 chasing the world motorcycle land-speed record, but for us, it’s a real passion.”

The AMA Motorcycle Hall of Fame recognizes individuals who have made significant contributions to American motorcycling, including those who have excelled in motorcycle business, government relations, design and engineering, road riding, off-road riding and all categories of motorcycle racing. The Hall of Fame is located in the AMA Motorcycle Hall of Fame Museum in Pickerington, Ohio. More information about the Hall of Fame can be found at MotorcycleMuseum.org.

About the American Motorcyclist Association

Since 1924, the AMA has protected the future of motorcycling and promoted the motorcycle lifestyle. AMA members come from all walks of life, and they navigate many different routes on their journey to the same destination: freedom on two wheels. As the world’s largest motorcycling rights organization, the AMA advocates for motorcyclists’ interests in the halls of local, state and federal government, the committees of international governing organizations, and the court of public opinion. Through member clubs, promoters and partners, the AMA sanctions more motorsports competition and motorcycle recreational events than any other organization in the world. AMA members receive money-saving discounts from dozens of well-known suppliers of motorcycle services, gear and apparel, bike rental, transport, hotel stays and more. Through its Motorcycle Hall of Fame Museum, the AMA preserves the heritage of motorcycling for future generations.

Harley-Davidson to Move 2011 Trike Production In-House from Lehman Trikes

January 15th, 2010 3 comments

NEW RELEASE- For Immediate Distribution LEHMAN TRIKES, INC. TSXV – LHT

January 15, 2010 – SPEARFISH, South Dakota – Lehman Trikes, Inc. announced today that it will no longer provide components, paint, and conversion services in the manufacture of the Harley-Davidson® Tri Glide® and Street Glide® trikes, effective with the end of production of Harley-Davidson’s 2010 models in Summer 2010. Lehman Trikes has been a strategic supplier for Harley-Davidson trikes since 2008. “Harley-Davidson has advised us they will be moving the trike assembly in-house to their York, Pennsylvania production facilities for the 2011 models,” stated Ken Hines, President and CEO of Lehman Trikes, “Lehman is proud to have been a supplier to Harley-Davidson. They have been a great mentor to the company and our association has led to benefits that will far outlive the contract. We are pleased to have been associated with this program, and while disappointed, we understand their business rationale”. Julie Chichlowski, Director — Trike Platform at Harley-Davidson, stated, “It has been a great pleasure working with Lehman Trikes on this program. They have proven to be a responsive, high quality supplier to Harley- Davidson for trikes, and we would welcome the opportunity to work with them again should we have other needs in the future. Our decision to move trike assembly is based purely on the restructuring of Harley-Davidson’s York operations, which now provides the opportunity for us to build trikes in house and streamline trike assembly and distribution.” Lehman Trikes, based in Spearfish, South Dakota, is a world leader in the manufacture of turnkey trikes, conversion kits and accessories for Harley-Davidson, Victory, Honda, and Suzuki motorcycles. Last summer, Lehman Trikes unveiled their newest trike product, the “CrossBow” for the Victory Vision. “We constantly move forward at Lehman Trikes,” said Ken, “by staying ahead of the growth curve in the trike industry, we continuously lead the industry by improving and developing the highest quality products for our customers.” For more information about Lehman Trikes, contact 1-888-3WHEELS or visit their website at www.lehmantrikes.com.

Lehman Trikes is traded on the TSX Venture Exchange under the symbol LHT.

And You Thought Our Weather Was Bad!

January 15th, 2010 No comments

ABATE of Florida Convinces the Nation’s Oldest City to Allow Motorcycles

January 15th, 2010 8 comments

St. Augustine, FL, January 14, 2010 – Many have said that the City of St. Augustine Florida is a beautiful and historic place to visit and live.  Since 1565, over 400 years ago, the city has been extending a welcome hand to all that visit and make this city their home.  In 2005 the city built a parking garage downtown so residents and visitors had an available parking area to safely park their vehicles. 

Unless you were riding a motorcycle that is. Motorcycles were not welcome.  A large, bright, reflective yellow “NO MOTORCYCLES” sign was prominently installed at the entrance.  If you rode into town on any motorcycle or scooter, you were banned from safely parking in this $20 million taxpayer-funded garage. Definitely not a “Welcome” feeling.

The issue at hand, according to St. Augustine’s City Manager, Bill Harriss, is the gates that allow access/egress.  He stated in an interview with The St. Augustine Record that the engineers who designed the garage’s entryways advised against it.  Many options were offered over the years to reverse this decision, but the momentum for the change in policy came when ABATE of Florida’s Vintage Chapter began this fight in earnest back in November 2009. 

After speaking at the St. Augustine December 14, 2009 City Commissioners’ Meeting, ABATE of Florida Vintage Chapter’s Public Relation Trustee, J.D. Long, found that two of the City Commissioners agreed with ABATE of Florida, feeling that the publicly-funded garage should be allowing motorcycles in.  There were two more Commissioners and the Mayor that still needed convincing.   Although Harriss is a motorcyclist himself, his position does not hold a binding vote with the Commission.

Many felt modifying the existing gates were the least expensive and seemed to be the most logical method to correct the discrimination.  The additional revenue from the motorcycles would pay off the modifications in short time, and then help the city by providing new income. 

The problem at hand was accurately summed up by Long; “If they can’t use common sense, then we have to use the law”.  ABATE of Florida, Inc.’s Legal Council, Larry Crow of Tampa, was already preparing a case should the City Commissioners vote to continue the ban.

On January 11, 2010, members from ABATE of Florida’s Vintage, Duval County, Black Creek & Putnam County Chapters, as well as members of other motorcycle organizations, filled the St. Augustine City Commissioner’s meeting chamber to show their discontent with the four-year-old discriminatory ban on motorcycles. 

Thanks to the dedication of the ABATE of Florida members for calling this problem to light, and then following through by standing up and fighting to stop the discrimination against bikers. The St. Augustine City Commissioners voted unanimously in favor of removing the ban and establishing a dedicated entrance to the garage and a shortened gate at the existing manned exit so that motorcyclists may now park their bikes safely in downtown St. Augustine.    Chief Operations Officer John Regan suggested in The St. Augustine Report that the city’s advertising should now begin promoting St. Augustine as being a motorcycle-friendly city.

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With almost 8,000 members, ABATE of Florida, Inc. is Florida’s largest Motorcyclists’ Rights Organization, and the fourth largest nationwide.  Our missions include educating the public about motorcycle awareness and continuing to fight in Tallahassee for the rights of every motorcyclist and the public in general.  To aid in these ends, we have a lobbyist on staff and have founded the Motorcycle Safety and Awareness Program, both with the intentions to help make the roads safer for everyone.   ABATE of Florida members vote in every election, and strive to teach the public to be conscious of other drivers & riders while operating motor vehicles in the sunshine state.

Contact:

David “Lockdown” Rich

Public Relations Trustee, ABATE of Florida, Inc.

(386) 490-4821

statepr@abateflorida.com

http://www.abateflorida.com/

Almost Alice: New Illustrations of Wonderland by Maggie Taylor at Florida Museum for Women Artists

January 15th, 2010 6 comments

 

Almost Alice: New Illustrations of Wonderland by Maggie Taylor opens Saturday, February 20, 2010 at the Florida Museum for Women Artists.

A provocative new interpretation of a classic tale will be presented at the Florida Museum for Women Artists when “Almost Alice: New Illustrations of Wonderland by Maggie Taylor” opens Saturday, February 20, 2010. The exhibition will feature 45 digital inkjet prints illustrating Lewis Carroll’s famous work “Alice’s Adventures in Wonderland.”

The prints on display are innovative in both content and technique. They are composite images that usually begin with an original photographic portrait—often a daguerreotype or tintype from the mid-19th century. The artist then uses 21st century digital processes and Photoshop montage techniques to layer multiple images to create the final prints, which are simultaneously historic and contemporary. Taylor’s radical manipulation of her source images but retention of photographic realism results in an ironic visual surrealism that perfectly complements the verbal wit and irony of Carroll’s writing.

Maggie Taylor lives in Gainesville and has a MFA in photography from the University of Florida. She is one of the most innovative and respected artists working in digital imagery. Her work is in the collections of numerous museums including The Art Museum, Princeton University; The Fogg Art Museum, Harvard University; Harn Museum of Art, University of Florida; Museum of Fine Arts, Houston; Santa Barbara Museum of Art, California; and The Museum of Photography, Seoul.

“Taylor’s surreal vision is ideally suited to depicting the fantasy world created by Carroll and is sure to challenge, delight and sometimes even disturb viewers both young and old who might have thought they knew Carroll’s classic story,” said Tom Southall, curator of photography at the Harn Museum of Art at the University of Florida.

Almost Alice: New Illustrations of Wonderland by Maggie Taylor will be on display until May 2, 2010. A new edition of “Alice’s Adventures in Wonderland” featuring Taylor’s illustrations has been released by Modern Books on the occasion of the exhibition.

A free Public Exhibition Opening of “Almost Alice: New Illustrations of Wonderland by Maggie Taylor” will take place on Saturday, February 20th from 11am -7pm.  A Florida Museum for Women Artists Membership Preview Reception will take place on Friday, February 19, 2010.  For more information please call the museum at (386) 873-2976.

Almost Alice: New Illustrations of Wonderland by Maggie Taylor is organized by Samuel P. Harn Museum of Art, University of Florida, Gainesville, Florida, and toured by Curatorial Assistance, Pasadena, California.

The Florida Museum for Women Artists is a 501(c)(3) organization. The mission of the Florida Museum for Women Artist is to identify and promote women artists and educate the public about women in the arts.

The Florida Museum of Women Artists is located at 100 N. Woodland Blvd in DeLand Florida.  Gallery, Museum Shop and Café hours: Tue-Thursday: 11am to 6pm, Fri-Sat: 11am to 7pm, Sundays: 1pm-5pm Closed: Mondays and major holidays.  Travel time is approximately 1 hour from Orlando, 1.5 hours from Jacksonville, 4 hours from Tallahassee, and 3 hours from south Florida areas.

Featured Above:  Birds of a feather, 2008, archival pigment inkjet print, 15 x 15 inches by Maggie Taylor

AMA News – Thursday, January 14

January 14th, 2010 1 comment

To: AMA Racing Amateur Motocross Competitors

From: AMA Racing

Date: Jan. 14, 2010

Re: Motocross Rider Classifications for 2010 Season

AMA Racing, the pro-am and amateur competition arm of the American Motorcyclist Association (AMA), has announced that amateur competitor classifications for motocross have been established for the upcoming 2010 season. Amateur competitors have been advanced from C to B classification and from B to A classification based on the rider advancement procedures outlined in the 2009 AMA Racing Rulebook.

Riders advanced from C to B classification are listed in the following PDF: 2009_B_Advancement_List-1-11-2009.pdf

Riders advanced from B to A classification are listed in the following PDF: 2009_A_Advancement_List-1-11-2009.pdf

In addition, amateur competitors interested in checking their classification can perform the following steps:

Visit AMARacing.com

Select MX Results Center

Search by Last Name or AMA number in the Rider Search box for 2009 results

The classification will be listed at the top of the individual rider page, along with the date that classification was last updated

Rider advancement procedures for motocross are spelled out in Chapter 1, Section 1.1 of the 2009 AMA Racing Rulebook Governing Pro-Am, Standard, ATV and Youth Competition. Riders are advanced based on the National Advancement System, according to their Rider Performance Value (RPV). For details on advancement procedures, see the 2009 AMA Racing Rulebook Governing Pro-Am, Standard, ATV and Youth Competition. A rulebook can be downloaded from AMARacing.com.

Riders who are aware of specific errors in the results reported to AMA Racing, resulting in a mistake in their classification advancement, are encouraged to bring those specific errors to the attention of AMA Racing.

In the case of erroneous results, e-mail the following to mxadvance@ama-cycle.org:

  • Name
  • AMA number
  • Rider status and date advanced shown in Motocross Results Center
  • Daytime phone number
  • E-mail address
  • The details of the specific error

About the American Motorcyclist Association

Since 1924, the AMA has protected the future of motorcycling and promoted the motorcycle lifestyle. AMA members come from all walks of life, and they navigate many different routes on their journey to the same destination: freedom on two wheels. As the world’s largest motorcycling organization, the AMA advocates for motorcyclists’ interests in the halls of local, state and federal government, the committees of international governing organizations, and the court of public opinion. Through member clubs, promoters and partners, the AMA sanctions more motorsports competition and motorcycle recreational events than any other organization in the world. AMA members receive money-saving discounts from dozens of well-known suppliers of motorcycle services, gear and apparel, bike rental, transport, hotel stays and more. Through its Motorcycle Hall of Fame Museum, the AMA preserves the heritage of motorcycling for future generations.

Motorcycle Safety Foundation

January 14th, 2010 1 comment

U.S. Department of Defense Engages Motorcycle Safety Foundation to Conduct Focus Groups

Key objective is to identify ways of reducing two-wheel “Private Motor Vehicle” mishaps among military motorcyclists

IRVINE, Calif., Jan. 14, 2010 – As the popularity of motorcycling and motorcycle registrations continues to rise among military service personnel, so does the number of fatal motorcycle crashes. That is why the Department of Defense (DoD) continues to seek out aggressive countermeasures in the campaign against two-wheel Private Motor Vehicle (PMV) mishaps among military personnel, and military sport bike riders in particular.

To that end, the DoD has engaged the Motorcycle Safety Foundation (MSF) to conduct four focus groups for the Defense Safety Oversight Council (DSOC) PMV Task Force. The focus groups will take place at different locations across the United States in close proximity to military installations. The participants will represent the dominant motorcycling culture in the military that is statistically at highest risk, primarily sport bike riders. Officers and commissioned personnel will be sampled separately to ensure that command structure perspectives are also considered.  The initiative is being implemented through the National Defense Center for Energy and Environment (NDCEE), operated by Concurrent Technologies Corporation (CTC).

“This initiative falls in line with the PMV Task Force’s strategic plan for the overall reduction of PMV mishaps across the Department of Defense,” said Major General Fred Roggero, DSOC PMV Task Force Chair.  “These focus groups have the potential to identify core issues, target initiatives and ultimately save lives.”

In 2008, a small focus group was conducted by Al Hydeman, MSF’s director, research, design and development, with service members who were sport bike riders.

“That focus group was successful in identifying the habits, behaviors and attitudes inherent to this population,” said MG Roggero.

The projected team for the new series of focus groups will be led by Hydeman, and will include MSF’s Director, Quality Assurance and Research, Dr. Sherry Williams and Quality Assurance Specialist, David Crouch. Building on the results from the 2008 effort, the MSF team will plan, coordinate and conduct the four focus groups in order to identify attitudes toward motorcycling and motorcycling peers, effectiveness of current countermeasures, barriers to change, and other relevant feedback.

“We’re honored to be part of the Department of Defense’s ongoing efforts to make motorcycle riding safer for military service personnel” said Hydeman. “Conducting focus groups is an effective way to get past the stereotypes and focus on core issues and solutions.”

The project’s expected outcome is to provide guidance to the DoD in identifying the most effective means of reducing military motorcyclist fatalities and mishaps for all branches of the service – through technology, education, enforcement, and other areas as illuminated by focus group participants.

The Motorcycle Safety Foundation promotes rider safety through rider training systems, operator licensing tests and public information programs. The MSF works with the federal government, state agencies, the military, and others to offer training for all skill levels so riders can enjoy a lifetime of safe, responsible motorcycling. Standards established by the MSF have been internationally recognized since 1973.

The MSF is a not-for-profit organization sponsored by BMW, BRP, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, Piaggio, Suzuki, Triumph, Victory, and Yamaha.  For RiderCourseSM locations, call (800) 446-9227 or visit http://www.msf-usa.org/