Born To Ride News

HARLEY-DAVIDSON INDIA ROLLS OUT MOTORCYCLE LINE-UP

Announces 12 motorcycles from Sportster®, Dyna®, VRSC™, Softail®, and Touring families

Price range starting at Rs. 6,95,000 ex-showroom

Bookings for Harley-Davidson® motorcycles to commence in April 2010

NEW DELHI (January 2010) – Today at the Auto Expo, Harley-Davidson India announced it will bring 12 motorcycles from its 2010 model portfolio to India. The broad selection, with bikes from each of its five model families, will give riders in India maximum choice and opportunity to join millions of Harley-Davidson owners worldwide in pursuit of adventure, freedom and self-expression. 

“For over a century, Harley-Davidson has inspired motorcyclists across the world to celebrate their passion for riding. Our experience in leading the leisure motorcycle market worldwide makes us naturally suited to help lead and define leisure riding in India. We entered India with a promise to bring riders the pure Harley-Davidson experience with bikes from every family. Over the past year we have listened to riders across India at our many events, and we have produced a line-up to stir their soul,” said Anoop Prakash, Managing Director, Harley-Davidson India.

The 2010 Harley-Davidson® models introduced across Harley-Davidson’s five motorcycle families in India include:

Sportster: XL 883L SPORTSTER
                  XL 1200N NIGHTSTER®
                  XL 883R ROADSTER®
                  XR 1200X

Dyna:       FXDB STREET BOB®
                 FXDC SUPER GLIDE® CUSTOM

VRSC:     VRSCDX NIGHT ROD® SPECIAL  

Softail:    FLSTF FAT BOY®
                FLSTC HERITAGE® SOFTAIL CLASSIC

Touring: FLHR ROAD KING®
                FLHX STREET GLIDE®
                FLHTCUSE ULTRA CLASSIC ELECTRA GLIDE® ( CVO )

Featured at the Auto Expo is a custom-painted Harley-Davidson Fat Boy in Indian color accents that will be the first motorcycle sold by Harley-Davidson in India.

The Harley-Davidson motorcycles are being imported into India as completely built units and will be priced between Rs. 6,95,000 and Rs. 34,95,000 ex-showroom (New Delhi).

“We have worked hard to give every enthusiast an opportunity to realize their dream of joining the global Harley-Davidson family,” said Anoop Prakash. “Our aim is to provide our riders with a world-class ownership experience comparable to the best in the world.  We will have available genuine parts and accessories and a broad selection of riding apparel and merchandise through our dealer network in India.”

Bookings for Harley-Davidson motorcycles will be open from April 2010 at dealerships to be announced in New Delhi, Mumbai, Bangalore, Hyderabad and Chandigarh. Delivery of motorcycles will commence from June 2010.

The Harley-Davidson Boot Camps and Founders Rides held in Mumbai, New Delhi and Bangalore gave over 300 riding enthusiasts the opportunity to learn about the motorcycles and the model families and provide their input on the model lineup. In 2010, Harley-Davidson India will conduct more such experiential opportunities in India for passionate motorcyclists to experience the unique look, sound and feel of Harley-Davidson.

Harley-Davidson is the global leader in cruising and touring motorcycles and ranks as one of the strongest brands in the world, with motorcycle sales now in more than 70 countries.

Harley-Davidson Motor Company produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson India’s web site at http://www.harley-davidson.in/.