Born To Ride News

La Palma, CA- Performance Machine, the leading manufacturer of forged wheels, disc brakes, and accessories for motorcycles recently announced the introduction of Team PM, a unique sportbike marketing program for the 2009-2010 season. Performance Machine chose three of the nation’s top custom sportbike builders/retailers to showcase PM’s products on their custom builds as well as helping in the development of innovative, new products. TEAM PM consists of three of the top custom sportbike builders/retailers in the nation including Robert Fisher of Roaring Toyz, Jonathan Reed of Sport Chrome and Mike McCoy of McCoy Motorsports. Mark Finnie, President of Performance Machine added, “We carefully picked our new marketing “partners” based on the accomplishments and reputation of their organization and the character of the people involved.  They have earned the support of our company and its people and we look forward to creating a successful marketing “partnership”.

 Summer Sands, Vice President of Sales and Marketing at Performance Machine explained, “We have developed a dynamic advertising, marketing and PR plan to back this program. Each TEAM PM “Partner” is building a custom sportbike with Performance Machine and RSD products and will be featured in our marketing materials including ads, PR Releases, website, and social media to promote our new “partnership”. We will use our TEAM PM “Partners” to showcase our company, our products and our emerging technologies.  It is a pleasure to be working with the best in the industry” In addition, each partner has chosen to incorporate Team PM into their individual marketing programs.  Each partner will receive a wheel design of their choice that will be sold exclusively through their company. 

Robert Fisher, President of Roaring Toyz stated, “We are very excited that Performance Machine chose our company to be part of their new sportbike program and have developed our marketing program to work hand-in-hand with theirs.” Robert’s custom sportbikes have been featured in dozens of national and international magazines and a season on the television show “Metric Revolution” garnered him national attention among the masses. His customers hail from all over the world and include such notables as recording artist Ludacris, boxing champion Jeff Lacy and Tampa Bay Buccaneer Michael Pittman. Robert has quite a diverse motorcycle background, began roadracing in 1995 and has earned literally hundreds of wins. He has raced the legendary Daytona 200 and now competes with Team RightsForBikers.com in AMA Pro Racing’s SunTrust Moto-GT series. “His racing experience is invaluable in the future development of our racing series of wheels”, stated Finnie. Robert’s latest custom creation was unveiled on July 4th at Mazda Raceway Laguna Seca: a custom Suzuki GSX-R1000 built to promote 6-Time AMA Superbike World Champion Mat Mladin’s new Australian based business…Bike Gear Warehouse.

Roaring Toyz-Mat Mladin Custom GSX-R1000

Jonathan Reed, President of Sport Chrome also had a bike unveiled at Laguna Seca in the American Suzuki display area on July 4th. Sport Chrome, in collaboration with Gregg’s Customs, were commissioned by Suzuki to build a new customized 10-year anniversary iteration of the fastest production Suzuki available…the Hayabusa. Jonathan Reed stated, “We are proud to have been chosen by Performance Machine to become one of their TEAM PM “Partners.” The 10th Anniversary ‘Busa project went together smoothly and thanks to their great products, added dramatically to the overall finished look.” Sport Chrome’s custom builds have been featured in all of the leading magazines and have appeared on the covers of Cycle World, 2Wheel Tuner and Super Streetbike. This is Jonathan’s fourth custom bike that Suzuki has commissioned him to build and will be featured in PM’s ad campaign. Sport Chrome not only builds some of the nicest custom sportbikes in the world, they also dedicated to making unique quality metal finishes for customers searching for perfection.

Sport Chrome- 10th Anniversary ‘Busa Built for Suzuki

Mike McCoy, Vice President of McCoy Motorsports announced that his latest custom creation will be unveiled early in August…a Yamaha R1. “We’ve designed this bike to incorporate Performance Machine and RSD products into the overall feel of the bike”, stated McCoy. The McCoy Motorsports Team, a family owned and run business has won numerous awards for their custom builds including the prestigious Rats Hole Custom Bike Show in Daytona Beach, FL as well as taking first place out of over a thousand custom builders that were involved with the ESPN2 show called The Metric Revolution. Yamaha has had them build four different custom sportbikes for promotional purposes and they’ve built custom bikes for many celebrities, including an NBA legend, Michael Jordan. McCoy Motorsports custom sportbikes have graced the pages of all of the major sportbike magazines worldwide and have been given the title “Bike of the Year” by both Cycle World and Super Streetbike Magazines.

“With regards to form and functionality, we know that as custom builders, our bikes have to look good, but are equally at home on the show rack or at the track. That’s why we are so excited to be part of TEAM PM…they have by far the best products in the market”, added McCoy. “We are looking forward to working with them on the development of new “trend setting” products for the sportbike market.”

McCoy Motorsports/TEAM PM Yamaha R1

 “This joint marketing venture is not only an integral part of our marketing program, but also a valuable engineering tool that will help us develop new technologies for future use in our aftermarket product line. In many cases, we will give our “partners” access to experimental R&D type products that are still in the development stages”. Finnie concluded.                                                                                                                                                                

Kelli Murrow, Marketing and Sales Manager of Performance Machine concluded, “We are also developing many other new and exciting programs aimed at the various niches found within the sportbike market including, clubs/associations promotions, WERA Sponsorship, professional and amateur stunt teams, track day promotions, Superbike/Roadracing Schools and the support of amateur Superbike teams.” Performance Machine is very serious about their involvement with the sportbike market and will be announcing many other new and exciting programs in the near future.

 For more information, contact: Performance Machine, Inc., 6892 Marlin Circle, La Palma, CA  90623, 714-523-3000 www.performancemachine.com