Born To Ride News

Erik Buell’s Farewell Address

 

For the average sport bike fan the Buell motorcycle never really comes up in conversation. But for some freethinkers who ride to the beat of a different piston the news that Buell will not produce any more sport bikes is disheartening. Read more…

“We believe we can create a bright long-term future for our stakeholders through a single-minded focus on the Harley-Davidson brand,”  -CEO Keith Wandell

More info to come

Show Stoppers

If you missed West Coast Bike Rally 2009 you missed some well-groomed and detailed bikes. Check out the photo gallery to get some inspiration for next year. … You have to be in it to win it so start planning!

Hands-Free Music and Phone Use from Harley-Davidson^®

MILWAUKEE (Sept. 25, 2009) – The Road Tech Helmet System with Bluetooth^® 2.0 Technology (P/N 98272-09VM, $200) from the Harley-Davidson MotorClothes^® line enables riders to safely and conveniently use Bluetooth-enabled cellular phones and MP3 players. The water-resistant system works with all helmet styles to deliver excellent audio quality, even at highway speeds. It’s convenient to use on short rides or long tours thanks to its compact size, easy installation and rechargeable battery. Auto-answer or touch-to-answer capability adds versatility, as do the standard two sets of earphones and two microphones for use with different helmets. Plus it works with the Road Tech Zumo^® GPS Navigation System to deliver audible directions while riding. Read more…

Roaring Toyz Partners with Kuryakyn

Roaring Toyz and Kuryakyn have teamed up to bring you even more aftermarket accessories! In a unique partnership that includes the King of Custom Sportbikes and a leader in V-twin and Metric motorcycle accessories, Roaring Toyz and Kuryakyn have announced a distribution partnership. Read more…

BMW Electric C1-E Scooter Prototype

 Bart Madson

BMW does an electric take on its intriguing C1 concept.

 The C1, BMW’s enclosed scooter model, never had the staying power the Bavarian marque hoped. But that doesn’t mean BMW has given up on the idea entirely. Example, the C1-E electric prototype the German manufacturer produced for the eSUM European safety project.
Read more…

BMW Simple and Clever Concepts First Look

 Steve Atlas

BMW's "Simple" three-wheel concept vehide.

BMW has released yet another pair of quirky and cool concept vehicles, this time both are of the three-wheeled urban-commuting form. Both are a cross between car and motorcycle, though leaning far more to the motorcycle side of things. While they may be enclosed to keep the occupant free from the weather, both machines lean and behave like a motorcycle in the corners. You may have though the three-wheeled Can-Am Spyder was a crossover. Not even close compared to BMW’s “Simple” and “Clever” concepts. Read more…

No one understands more than Born To Ride, the importance of bringing the biker community more resourceful, powerful and cutting edge technology. That’s why knowing where to go and what to do in the biker community has just gotten more powerful with the new “Events Section” on BornToRide.com!  State of the art technology lets you research the events calendar, find detailed information about events, email to friends to ride along, and evendownload to your calendar or i-phone so you will be sure not to miss.  Maps on-line and GPS features make finding the event (or a great back road to explore) easy. Links to social networks like Face Book and Twitter let everyone know what you are up to. Bookmark and save the all new “Events Section” today so you will be sure not to miss out on a great ride or event.

Don’t wait until an event to shop for your biker gear or accessories.The new store at BornToRide.com has it all at a click. Check in frequently for exclusive on-line specials or standard items.Treat yourself or surprise a friend with great Born To Ride Merchandise. Clothing, Videos, Music and much more at The Store

After 15 years of continuous programming, the ratings keep getting stronger for the popular motorcycle lifestyle TV show, Born To Ride! Tampa Bay’s MYTV 38 knows the program is an essential part of their television offering.The half hour show is gaining more exposure to both bikers and non-bikers alike. The TV station has opened an earlier time slot to 11:00 pm on Sunday nights to gain additional viewers at peak opportunities. You can also watch past shows at BornToRide.com.    Read more…