Sugar Bear and Michael Lichter Celebrated by Broken Spoke Campground
Sturgis, SD: On Sunday, August 2nd, the Broken Spoke Saloon & Campground will honor and celebrate two undeniable innovators in the motorcycle industry on the Sugar Bear/Michael Lichter Ride. The ride is open to the public and departs at 3:00pm from the Broken Spoke Campground on 79 North, just in the shadows of Bear Butte.
The goal of the ride is to honor and celebrate two very important, hard-working figures in the motorcycle industry – show them a good time, and give the public a once-in-a-lifetime to ride with the icons of our industry. The Broken Spoke Saloon is the place where fans can get up close and personal with industry greats. “We all read about history, but this is your chance make motorcycle history,” Broken Spoke Saloon owner Jay Allen urges, “Do not miss this ride!”
Photographer Michael Lichter has traveled all over the world, capturing the spirit of motorcycles and the people who ride them in every photograph he takes. The ten “coffee-table” books with his name on the cover include two on Sturgis, large format books on choppers, and individual books on builders Arlen Ness, Billy Lane and Indian Larry. Since the early Seventies, Michael has been exhibiting his photography in public institutions including solo shows at galleries and museums worldwide. Michael’s reputation as a motorcycling photographer has led to him being featured in photography, motorcycling and general interest magazines as well as a number of television shows. His photos can be viewed and purchased at: www.lichterphoto.com.
Builder Sugar Bear founded Sugar Bear Choppers in 1971 with the intent to produce street rideable choppers and products, not show creations. The belief that all bikes were meant to have scrapes, chips, burnt pipes, dents, style, and smiles-per-miles has always been the shop’s aim. Sugar Bear’s diligent research and development and lifelong commitment to quality enabled him to create his signature Springer with long forks, zero flop, smooth ride (no pogo), and handling thought only to be available for much shorter forks – just ask the rider who has one! His work can be found at: www.sugarbearchoppers.com
The festivities will begin at the Broken Spoke Campground at 1:00pm with a Kick-off Pool Party – including a bikini contest, male pole dancing, German stein holding and more. Then at 3:00, the bikes will depart for the 25-mile ride (traveling away from the hustle of Sturgis) to a real working ranch. Once there, the ranch owners grill up lunch and serve ice cold beverages. As far as activities – you never know what might be planned at the ranch – there are horses to ride, barrel racing (with horses and bikes!), wagon rides, you might even find yourself branding a spring calf – anything is possible and it’s guaranteed to be a blast. As photojournalist Colleen Swartz puts it, “I can say that these rides are the best thing I do during all of Sturgis. It is amazing.”
Then it’s back to the Spoke for food, music, beer and more good times — including the grand opening celebration of the Broken Spoke Legends art gallery, located on the 2nd floor of the Broken Spoke Saloon on 79North.
Join the Broken Spoke Saloon & Campground for a fantastic day of activities to celebrate the motorcycle and two innovators who have made such an impact on our passion.
The Broken Spoke Saloon & Campground is located on 79 North in Sturgis, just past Bear Butte State Park. The 600-acre campground complex – complete with swimming pool, hot tubs, ride through bar and more – has extended it’s $99/person camping rates through the 69th Sturgis Rally and has tent camping and RV spots still available. The Campground also welcomes the Vietnam Veteran’s Moving Wall to Sturgis and will host an Opening Ceremony on August 1st. Broken Spoke will be running a FREE “Spoke 2 Spoke” shuttle between the Broken Spoke Saloon & Campground on North 79 and the “Original” Broken Spoke Saloon on Lazelle Street downtown Sturgis. More info can be found at: www.BrokenSpokeCampground.com and Campground reservations can be made for $99 by calling 8-Spoke-On-79 (877-653-6679).
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